Join Jus B Media and SCORE North Atlantic Region for a session that will cover the essentials of digital marketing, including key terminology, foundational strategies, and how AI is reshaping the digital landscape. Attendees will learn how brand identity and websites serve as the backbone of an online presence and how AI tools are being integrated into these core elements to help create content, optimize websites, and maintain consistent branding.   Perfect for entrepreneurs and small business...

Communication, Problem Solving & Positive Customer Experiences Strong customer service can turn everyday interactions into lasting customer relationships. This practical training is designed to help customer-facing teams strengthen communication skills, handle questions and concerns with confidence, and create positive experiences that encourage repeat business. Participants will explore the basics of professional customer interaction, active listening, problem solving, and service consistency...

Ready to grow beyond a one-person operation? This workshop will guide small business owners through the key steps of hiring their first employee, from determining when it's time to hire and defining the role to understanding legal requirements, payroll obligations, and effective recruitment strategies. Learn how to make a successful first hire that supports your business growth and sets the foundation for building a strong team. Presenter: Gregory Maughan Gregory Maughan is a Temple SBDC Consu...

The First Step: How to Start and Finance Your Business. This monthly seminar provides an overview of the steps to start a business, along with an in-depth look at a business plan. Topics include business registrations, licenses, business structures, taxation, research tools, what to expect in financing your business, and how the Small Business Development Center can help you start and grow your business. Full Fee Amount:  $20   First Step: Starting A Small Business in Pennsylvania

Most financing options require a solid business plan. Learn all you need to know about operational and production planning, conducting market research and creating financial spreadsheets to attract funding for your business.   Second Step: Developing a Business Plan - Virtual 5:30 to 7:30 PM

Gain a competitive edge in your professional online presence with a personalized LinkedIn Optimization Report from the Kutztown University Small Business Development Center. This free service offers small businesses an in-depth, data-driven evaluation of their LinkedIn profile to enhance visibility and engagement. Each participant will receive a tailored LinkedIn Optimization Report and Action Plan.   Book Your Custom LinkedIn Report with KUSBDC PADESK Team

Start Your Business - The First Steps Live Q&A June 29; 12 PM   Stop Guessing. Get Answers to These Top Questions: How do I get a business license in PA? How can I get a small business loan with no revenue yet? Do I really need a business plan to get funding? What free grants are available for PA small businesses? Format: This is a no-nonsense, interactive webinar. After a brief overview of the "First Step" roadmap, the floor is open to Live Q&A. Bring your toughest questions.   Cl...

Wednesday, July 29; 9 to 10:30 AM Alvernia University John R. Post Center, 401 Penn Street, Reading, PA 19601   Join lending professionals for a focused discussion on small businss capital access in Berks County. This roundtable will provide an opportunity to collaborate with economic development partners to strengthen referral pathways, improve borrower readiness, funding opportunities, and strategies to support business growth.   Registration Form | Elevate Berks - Registration closes Ju...